国内最大线下营销服务集团华谊嘉信完成与迪思传媒集团的战略重组，其股票于2014年6月27日在深交所创业板复牌。此次并购的完成标志着华谊嘉信紧随蓝色光标，成为又一个国内最大线上、线下整合营销集团。
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此次并购的迪思传媒集团则是国内领先的以公关为主业的传媒集团，成立于1996年，与蓝色光标等几乎同时成立，是国内公关行业最早的一批公司。集团连续多年入选中国公共关系协会评选的“中国公共关系行业年度TOP25/20/10”榜单，并于2014年入选中国4A协会。迪思传媒也是最早提倡线上、线下整合营销的公关传播集团：公司一直致力于为品牌企业客户提供全方位的公共关系服务，积累了三星、长安汽车、伊利、安利、欧莱雅、万达、朗诗地产、交通银行等各行业的优质客户资源；同时，迪思在立足传统媒体公共关系服务的基础上，捕捉微博、微信等自媒体的发展趋势，构建了基于数字媒体的E-monitor全网络监测和舆情管理系统，成为业内最早发力数字媒体营销的公共关系企业之一。1 U8 U! r8 G. j" M' ~: P2 i. }
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迪思传媒集团董事长黄小川表示，此次重大的战略重组，对于迪思来说意味着公司的发展进入到一个全新的阶段，对于公司的做大做强、长久发展有着里程碑式的意义。此次并购将为公司带来更加庞大的业务规模、多样化的资金来源、业务的协同发展、客户的协同效应以及团队的稳定。迪思的管理层、员工团队将保持稳定，迪思的品牌及运营不会改变。通过此次战略重组，公司将获得更加全面丰富的资源，为客户提供更加完善的线上线下整合传播服务。 |
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发表于 2014-6-27 15:13:15